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Hello, I'm Laide Agbaje

I'm an entrepreneur with over 12 years experience in business development, integrated marketing communication, brand and marketing strategy.

The Founder of Laide Fash- A fast growing contemporary womenswear & menswear brand. The author of "How to Launch your Fashion Brand"- available on Kindle & Amazon.

From 2021 till date I have worked with over 50 fashion brands and helped stir them in the right direction. Being a fashion designer myself with background in marketing and brand strategy gives me the leverage to see from different perspective. 
If you're thinking of starting your fashion brand, need help setting up the structure of your brand, fine tune your marketing strategy you're in the right place. Book an appointment with me and I will help you get started.

Home: Welcome


I launched my fashion brand- Laide Fash in 2017 as an avenue to create multi functional designs. 

We first started as a RTW womenswear brand. Building on the success of the RTW womenswear line we ventured into Bridal and RTW menswear. In addition to this, Laide Fash is also set to launch it's debut swimwear collection this summer. 

Laide Fash currently sells in different cities which includes, Abuja, Abidjan, Accra, Dakar & Lagos and on multiple online platforms. We have sold over 100,000 pieces worldwide. 

Home: About Me

My Services


Starting a fashion brand and don't know what to do? This package is for you! I will help you kick off your fashion brand by identifying your customers, looking through your designs and help you with the guidelines of how you want your brand to be perceived. 


Need help setting up your fashion brand? Want to know who to hire? This package is for you! 
This package will walk you through from where to source the best fabrics to how to launch a successful collection, brand collaboration, how to hire taliors and structure your fashion brand. 


How do I start a fashion brand? The most common question I hear. This is a 30 minutes consultation that will help you understand what you would like to create with your brand. We will walk through the essentials like how to pick a brand name, brand logo etc. 

Home: Services

Testimonials from My Clients

Setting up was easy.

Aghogho Ogunlesi

I run my business remotely in the UK and in the process of scaling my brand- Leyelesi as I work with artisans in Dakar, Lagos and Kumasi. Laide was able to guide me on how to understand my brand needs and who to hire. 


Nancy Farouk 

Met Laide through a friend and she told me about her brand. After talking to her, I told her about launching my own brand. She was very open with the process. It's tricky running a business here. Glad I used her service. 

Time saving

Yewande Akinleye

I was unsure of what to do and I was really overwhelmed with my to-do list. Laide was helpful in putting me through what is most important. Honestly, saved me so much time.  

I learnt so much

Moddy Mule

I reached out to Laide to help me start my Adire luxury brand in Zambia and she has been helpful putting me through what to do and how to structure my business.

Home: Testimonials


A beginner's guide on running a fashion brand in Nigeria.


How to Launch your Fashion Brand


Now you've launched, what next? 

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