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Hello, I'm Laide Agbaje

An entrepreneur with more than 12 years of expertise in business development, integrated marketing communication, brand and marketing strategy.

I'm the Founder/Creative Director of Laide Fash, a rapidly growing contemporary womenswear and menswear brand. Additionally, I'm the author of "How to Launch Your Fashion Brand & "Now you've launched, what next?" available on Kindle and Amazon.

Over the past year, I've had the privilege of collaborating with over 150 fashion brands, guiding them towards success.
With a background in both fashion design and marketing, I offer a unique perspective that can help elevate your brand.

Whether you're contemplating launching your fashion brand, need assistance in structuring your brand, or require fine-tuning of your marketing strategy, you've come to the right place. Schedule an appointment with me, and together, we'll embark on your journey to success.

Home: Welcome


In 2017, I introduced my fashion brand, Laide Fash, with the aim of creating versatile designs.

Initially focused on ready-to-wear (RTW) women's apparel, we expanded our offerings to include bridal and RTW menswear lines, capitalizing on the success of our women's collection. Excitingly, Laide Fash is gearing up to unveil its inaugural swimwear collection this summer.

Today, Laide Fash boasts a presence in various cities, including Abuja, Accra, Dakar, and Lagos, as well as on numerous online platforms. With a global reach, we're proud to have distributed over 100,000 pieces worldwide. 

I hold a Bsc. in Mass Communication, a member of CIM (Chartered Institute of Marketing, UK), Studied draping womenswear design at University of Arts  (London), Currently studying LLM, International Business Law at University of Cumbia, (UK) and I also hold various certificates regarding from brand strategy, marketing and SEO.

Home: About Me

My Services


Starting a fashion brand and don't know what to do? This package is for you! I will help you kick off your fashion brand by identifying your customers, looking through your designs and help you with the guidelines of how you want your brand to be perceived. 


Need help setting up your fashion brand? Want to know who to hire? This package is for you! 
This package will walk you through from where to source the best fabrics to how to launch a successful collection, brand collaboration, how to hire taliors and structure your fashion brand. 


How do I start a fashion brand? The most common question I hear. This is a 30 minutes consultation that will help you understand what you would like to create with your brand. We will walk through the essentials like how to pick a brand name, brand logo etc. 

Home: Services


Home: Testimonials

Setting up was easy.

Aghogho Ogunlesi

I run my business remotely in the UK and in the process of scaling my brand- Leyelesi as I work with artisans in Dakar, Lagos and Kumasi. Laide was able to guide me on how to understand my brand needs and who to hire. 


René Noire 

Laide has helped my business @ReneNoire a great deal, she is patient and knows her onions. If you need a brand consultant, she’s your woman!!

Time saving

Yewande Akinleye

I was unsure of what to do and I was really overwhelmed with my to-do list. Laide was helpful in putting me through what is most important. Honestly, saved me so much time.  

I learnt so much

Moddy Mule

I reached out to Laide to help me start my Adire luxury brand in Zambia and she has been helpful putting me through what to do and how to structure my business.


A beginner's guide on running a fashion brand in Nigeria.


How to Launch your Fashion Brand


Now you've launched, what next? 

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